Ask the system I ran inside a med spa for a year.
For med spas, plastic surgery, dental and wellness practices: what to film this month, three hooks for anything, clean audio on a phone, and each platform's own posting rules. Compliant by default. Free.
For a year I was the entire content department for an Atlanta med spa: planning, filming, editing and publishing hundreds of videos, Reels and podcast episodes. The hard part was never the camera. It was knowing what to film, what to say first, and where it goes afterward.
This is that system, as something you can talk to.
Ask it what to film this week and it gives you videos with the hook on screen, the first spoken line, the outline in order and the B-roll to grab, written for your kind of practice. Ask for hooks on any topic and you get three, with a pick. Ask how to shoot on an iPhone and you get the audio fix before anything else. Ask what TikTok actually says about the first three seconds and you get the platform's own words.
It says no when a video would get you in trouble, and gives you the compliant version instead.
It will also tell you, once and honestly, the three things a phone can't carry. Everything else, your team can do.
The free tool that builds your whole month is at bigbrandvision.com/playbook.
— Jack Holt, Big Brand Vision, Atlanta
What's included
- Three videos to film this week, with the hook, the spoken line and the outline, in your practice's language.
- Three scroll-stopping hooks for any topic you bring, and which one to pick.
- A filming guide for the camera you own: phone, pocket camera or a real one. Audio first.
- What Instagram, TikTok, YouTube, LinkedIn and Facebook each say about length, hooks and captions.
- A compliance check on any video idea before you post it.
- Honest about the three things a phone can't carry, and nothing else to sell.
By Jack Holt
What this is
This is Jack Holt's process, turned into an AI.
Jack Holt does this a certain way. ChatGPT doesn't know that way. And you can't teach it, because if you knew Jack Holt's method, you wouldn't need this. That method is what you're buying. It's built into this AI, with the examples and rules behind it. You open a chat, give it what you're working on, and it does the job like Jack Holt would. No prompting. No setup. When Jack Holt gets better at it, so does this.
I run a med spa. Give me three videos to film this week with a phone, with the hook and the outline for each.
Ask Jack: Practice Playbook AI
On it. Here's how Jack Holt would handle this, step by step.
What you can ask
- I run a med spa. Give me three videos to film this week with a phone, with the hook and the outline for each.
- Write three scroll-stopping hooks for a video about why veneers cost what they cost. Keep them compliant.
- How do I get clean audio filming a provider on an iPhone in a busy practice? What should I buy for under $100?
- What does Instagram itself say about Reel length and hooks, and how would you apply it to a dental practice?
Use it in your own AI app
Buy once, then open Ask Jack: Practice Playbook AI in the AI app you already use. The instructions and knowledge come with it.
- ClaudeOne click
- ChatGPTPaste once
- CursorOne click
- Claude CodeOne command
- One click connects it to Claude or Cursor. ChatGPT and Claude Code take a single paste.
- Open a chat and Ask Jack: Practice Playbook AI is already loaded, instructions and knowledge included.
- Using it there costs nothing extra. Your app's own usage still applies.
Questions
What do I actually get?
An AI that does the job the way Jack Holt does it. Give it what you're working on and it works from Jack Holt's method, examples, and rules. No prompting and no setup.
Do I need to be good with AI?
No. There is nothing to set up and nothing to "prompt." Open it and type the way you'd text Jack Holt. Ask what you'd ask them.
Isn't this just ChatGPT?
No. ChatGPT guesses from the whole internet. This only knows Jack Holt's method, examples, and rules, so the answers sound like Jack Holt and stay inside the method. Ask both the same question and compare.
Is there a limit on how much I can use it?
Your Eden account comes with 50 free credits, and each message uses one. If you use them up, you can add more inside Eden.
What happens after I get it?
It opens in your free Eden account right away, on web and phone. You keep it. When Jack Holt updates the method, your copy updates too.
Get Ask Jack: Practice Playbook AI
Free. Ready to chat the moment you sign up.
Jack Holt
Made by Jack Holt for practices that would rather film it themselves.